A member-driven, non-profit program for BC’s independent small lodging sector providing marketing and operational benefits to improve member competitiveness and profitability. 

 Key Program Components:

Consumer Marketing
Property Rating and Operational Standards
Staff Training and Development
Access to Financing and Cost Saving Programs

How do our Members benefit?

• Increased occupancy and improved yield
• Benefits of a “branded” property without the franchise fees
• Inclusion in BC Select Lodging website and online reservations system
• Co-operative marketing tools that get results
• Industry accreditation and consumer credibility
• Easy access to competitive financing with flexible payment terms
• Operational cost savings through preferred supplier pricing
• Participation in annual business meeting
• Access to employee benefits plan including medical, dental and extended health
• Training and benefits that increase employee loyalty in BC’s high-demand job market
• Greater guest satisfaction and repeat visits